Company and Culture Overview

The Offline Marketing Support is responsible for executing field marketing activities that build awareness and generate leads for the center. This includes organizing and supporting school visits, booth setups at malls (public places) and events, as well as distributing promotional materials in key locations.

Position Summary

The Marketing Coordinator is responsible for planning, coordinating, and executing both online and offline marketing activities to support the center’s growth goals. This role oversees school visits, community events, and ATL campaigns, while also supervising content creation, social media activities, and digital ads.

Work Schedule

• 40-hour workweek (over 5–6 days), as scheduled by the Center Director

Reporting Structure

• The Marketing Support reports to the Marketing Coordinator.

Key Responsibilities

A. Execute offline lead generation activities:

• School visits and outreach programs. Build and maintain relationships with schools, organizations, and local communities to create new outreach opportunities.

• Booth setups at malls, schools, campuses, and community events

• Distribution of flyers, brochures, and promotional materials in key locations

• Other related programs to support the ongoing campaign

B. Coordinate ATL marketing activities, including:

• Placement of advertisements in billboards, radio, etc.

• Liaise with vendor or media agencies for scheduling and placement

• Monitor and report the performance of ATL campaigns

C. Other Supports:

• Ensure lead data is accurately recorded and shared with the sales/admissions team for timely follow-up.

• Support marketing campaigns with creative input, event execution, and promotional activities.

• Represent the brand positively and professionally at all public engagements.

Qualifications & Skills

Essential Qualifications

• Diploma or Bachelor’s degree in Communication, Marketing, or Business

• At least 1 year of experience in the marketing field

Preferred Qualifications & Experience

• Strong communication and interpersonal skills

• Out-of-the-box thinker

• Demonstrated ability in project management

• Updated with related trends in the media

• Possessing a great knowledge of marketing strategy

• Advanced computer skills: MS Word, MS Excel, MS PowerPoint, Canva